Counting Down to SES San Francisco

Every year, I get to choose one “big” search marketing conference to go to. The conference I’ve chosen for the past three years has been Search Engine Strategies (SES) in the Bay Area, and after months of waiting, it finally kicks off next week. Although I’ve been to SES twice before, this year will be slightly different in a few ways.

Firstly, it has moved from its San Jose location to one of my favourite cities in the world: San Francisco, which I am very pumped about (not just because I can fill my boots up with dim sum and crab).

Secondly, SES this year is co-inciding with ClickZ’s Connected Marketing Week. What does this mean? Well, next week San Francisco is the place to be for digital marketers, search engine marketers, social media marketers, and yes, even those pesky Email marketers. It’s going to be one, big, online marketing love fest!

Finally, this will be the first year I’ll be live blogging from the event, for my friends over at Search Engine Watch. Although I’m used to manic-tweeting from conferences, this will be my first experience in the live blogging arena… Eeek!

I’ll be covering a number of different sessions each day, including:

• How Large Advertisers are Accelerating their SEO with Social Media
• Meaningful SEO Metrics: Going Beyond the Numbers
• Developing Great Content
• Beyond the Click: What Shoppers Need Now
• Channel Surfing: Measuring Profit and ROI Across Channels
• Augmented Reality – A New World Order

If you’re going, give me a shout, and I’ll see you there. If not, I know there’ll be some great Twitter coverage, as always. The hashtag is #SESSF, so follow along. And of course, they’ll also be lots of blogging going on over at Search Engine Watch.

I’m off to give my fingertips a work out and break down my resistance to American spelling. Let me know if you have any tips for me.